From Data to Impact: Driving Behavior, Insights & Personalization

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Deconstructing Data

BDEX

168 episodes

1 week ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Marketing

Business

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Marketing

Business

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From Data to Impact: Driving Behavior, Insights & Personalization

Deconstructing Data

46 minutes 41 seconds

1 month ago

From Data to Impact: Driving Behavior, Insights & Personalization

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement.

In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to maximize impact.

We’ll cover:

1. Behavior Change Campaigns: Data’s Evolving Strategic Role

2. Marketing Insights: Turning Raw Data Into Action

3. Public Messaging: Personalization Through Data Insights

4. Tech Stack

Tune in for a practical discussion on how to use data to inform, inspire, and connect more effectively with your audience.