From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes

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Deconstructing Data

BDEX

168 episodes

1 week ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Marketing

Business

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Marketing

Business

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From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes

Deconstructing Data

37 minutes 27 seconds

4 weeks ago

From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes

From launching to scaling, how do founders get marketing right the first time?

This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns.

Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to media buying, she’s seen firsthand what works and what breaks, across the entire marketing journey.

We’re diving into:

1. Using AI Without Losing Strategy

2. What Founders Should Know Early

3. Avoiding Common Founder Mistakes

4. Tech Stack

If you're navigating the early stages of your brand or trying to scale what you've already built, this one's packed with insights you won’t want to miss.