There's a misconception that "boutique" cigars aren't as good as more well-known brands, and this week's guest hopes to put that myth to rest once and for all with his company and its products. Mario Caraballo talks about what led him to launch his own premium cigar brand, Casa Caraballo, and a few lessons he's learned as a small business owner. Learn what the boutique cigar industry is really about in 2023 and how AI is moving the premium cigar industry forward. Suppose you're a new business owner competing with bigger brands with bigger marketing budgets. In that case, this episode is definitely for you! Mario shares some tips for brand owners to use with their retail partners to help a small brand grow and scale. Hear why being a small business can give you a major competitive edge in today's marketplace. -- Thanks for listening! Website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE Instagram: https://www.instagram.com/deep_cuts_live