Find Deep Reading lists for each episode at phoebe.substack.com Follow Phoebe and the podcast: @phoebelovatt @deepread.podcast - Today's episode was recorded live in London as part of our Deep Read Salon event series, with my longtime friend and returning guest, Sharmadean Reid (@sharmadeanreid).   We reunited for this live episode at Mason & Fifth in West London, where Sharma was hosting a pop-up for her new luxury bathing brand, 39BC (@39bc.world). As a master of what the internet loves to call “worldbuilding,” Sharma has created an entire universe around this brand — drawing on ancient bathing rituals from around the world to build something really special and unique.   It felt like the perfect moment to ask her more about her reading and research process, the evolution of her business philosophy, and the personal and professional transitions that have brought her into this new era of her life and career.   Sharma and I have loved talking to each other for over 15 years now, and I think you can hear that in this conversation. I hope you enjoy it.