Ep 37: The Modern Content Marketing Strategy for B2B SaaS Brands with Obaid Durrani @ HockeyStack

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Ep 37: The Modern Content Marketing Strategy for B2B SaaS Brands with Obaid Durrani @ HockeyStack

Demand by Omni Lab

58 minutes

2 years ago

Ep 37: The Modern Content Marketing Strategy for B2B SaaS Brands with Obaid Durrani @ HockeyStack

What does creating “good” content mean? Should all content have the same goal? How do you measure the performance of content? Join Jonathan Bland, the Co-Founder of Omni Lab, and Obaid Durrani, the Head of Content at HockeyStack, for a conversation focused not only on how Obaid thinks about content at HockeyStack, but also walk through the Easy Mode Framework in detail.