Ep 38: What You Should Do When Your Marketing Budget Gets Cut with Tania Saez an ABM Advisor

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Ep 38: What You Should Do When Your Marketing Budget Gets Cut with Tania Saez an ABM Advisor

Demand by Omni Lab

46 minutes

2 years ago

Ep 38: What You Should Do When Your Marketing Budget Gets Cut with Tania Saez an ABM Advisor

When your marketing budget gets cut, it can be important to bring it back to the basics. Does your team know what can get cut and what needs to stay? Join Jonathan Bland, the Co-Founder of Omni Lab, and Tania Seaz, a growth consultant & freelancer an ABM Advisor, as they discuss how to deploy a modern demand gen playbook in the midst of budget cuts. Discover why it’s so important to bring it back to the basics and why the customer and buyer journey should always be your north star.