Ep 42: How to Create Product Marketing Messaging That Resonates with Justine Wares @ UserGems

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Marketing

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Entrepreneurship

Ep 42: How to Create Product Marketing Messaging That Resonates with Justine Wares @ UserGems

Demand by Omni Lab

45 minutes

1 year ago

Ep 42: How to Create Product Marketing Messaging That Resonates with Justine Wares @ UserGems

Most spend all their money on gated content, but it’s solid product marketing messaging that helps people understand how the product works and how it solves a buyer's problems. Join Jonathan Bland, the Co-Founder of Omni Lab, and Justine Wares, the Senior Product Marketing Manager at UserGems as they dive into everything from the role product marketing has, to common misconceptions people have about it, to how you can organize product marketing messaging and create successful campaigns on var...