In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...
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In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...
Ep 43: Not All Channels Are Dead with Sam Kuehnle @ Loxo
Demand by Omni Lab
51 minutes
1 year ago
Ep 43: Not All Channels Are Dead with Sam Kuehnle @ Loxo
Why do marketers call channels “dead”? Is it the channel or the way we are executing in the channel? In this podcast, Jonathan Bland, Co-Founder of Omni Lab sits down with Sam Kuehnle, the VP of Marketing at Loxo, to dig deep into the myths and truths behind channel performance. They'll discuss: - Why Loxo choose to pause their Google Ads campaigns- Why it's usually the playbook and not the channel's fault- And some plays that they are finding effective
Demand by Omni Lab
In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...
