Ep: 44: Navigating the Messy Middle of the Buyer Journey with Justyna Ciecierska @ The Marketing Waiting Room

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Marketing

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Entrepreneurship

Ep: 44: Navigating the Messy Middle of the Buyer Journey with Justyna Ciecierska @ The Marketing Waiting Room

Demand by Omni Lab

44 minutes

11 months ago

Ep: 44: Navigating the Messy Middle of the Buyer Journey with Justyna Ciecierska @ The Marketing Waiting Room

When it comes to marketing, there’s a chaotic, uncomfortable space between brand discovery and purchase—the messy middle we call “The Marketing Waiting Room.” In this episode, Jonathan, the Co-Founder of Omni Lab sits down with Justyna Ciecierska at Marketing Waiting Room to discuss how B2B SaaS brands could develop paid media strategies that keep brands top of mind without the hard sell. We’ll discuss: The balance between brand building and activationHow to design strategies f...