Ep 45: How "Short-termism" is Hurting Your Brand with Deirdre Mahon @ super{set}

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/ee/88/63/ee886396-3048-01e9-8b1b-c38f669d7122/mza_6299508355845589440.jpg/600x600bb.jpg

Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

All content for Demand by Omni Lab is the property of Omni Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Ep 45: How "Short-termism" is Hurting Your Brand with Deirdre Mahon @ super{set}

Demand by Omni Lab

45 minutes

11 months ago

Ep 45: How "Short-termism" is Hurting Your Brand with Deirdre Mahon @ super{set}

In this episode of Demand, Jonathan Bland sits down with Deirdre Mahon from super{set} to tackle the pressing issue of short-termism in B2B marketing. As marketing teams face increasing pressure to demonstrate immediate ROI, the balance between long-term brand building and short-term performance metrics has become increasingly skewed. Drawing from her experience at super{set}, a data+AI startup studio that has successfully launched and scaled numerous tech companies. Deirdre shares candid ins...