Ep 46: Measuring Brand Marketing with Elizabeth Hague @ Stealth Startup

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Marketing

Business,

Entrepreneurship

Ep 46: Measuring Brand Marketing with Elizabeth Hague @ Stealth Startup

Demand by Omni Lab

52 minutes

10 months ago

Ep 46: Measuring Brand Marketing with Elizabeth Hague @ Stealth Startup

Stop chasing vanity metrics and start understanding how brand marketing truly impacts your bottom line. In this episode of The Demand Show, host Jonathan Bland sits down with Elizabeth Hague from Very, a leading end-to-end IoT development company, to unpack the complex world of measuring brand marketing impact. Elizabeth shares her expertise in distinguishing between brand marketing, demand generation, and performance marketing - helping you understand where each fits in your growth strategy....