EP 49: How to Run an Incrementality Test with Pranav Piyush @ Paramark

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Demand by Omni Lab

Omni Lab

54 episodes

2 months ago

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly...

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Marketing

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Entrepreneurship

EP 49: How to Run an Incrementality Test with Pranav Piyush @ Paramark

Demand by Omni Lab

51 minutes

9 months ago

EP 49: How to Run an Incrementality Test with Pranav Piyush @ Paramark

Every marketer wants to have more confidence that the experiments they run have a causal impact on the business. In this episode of Demand, Jonathan Bland, Co-Founder of Omni Lab, sits down with Pranav Piyush, founder of Paramark, to cut through the noise around incrementality testing and get real about measuring marketing impact. For B2B marketers tired of questionable attribution models and vanity metrics, this episode delivers actionable insights on: - Why traditional attribution methods m...