Demand Decoded: Demand Generation & Business Growth
Blend
96 episodes
3 days ago
In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
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In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
Building a Powerhouse Marketing Team: Avoiding Fires and Mis-hires
Demand Decoded: Demand Generation & Business Growth
43 minutes
2 months ago
Building a Powerhouse Marketing Team: Avoiding Fires and Mis-hires
Marketing teams are evolving rapidly. They're getting smaller, but they're also becoming significantly more strategic and impactful. In this episode, Dan talks with Amanda McGrath about the fundamental shifts happening in how businesses should think about building their marketing teams. We explore the critical importance of investing in senior strategic talent and how AI is enabling teams to achieve more. Amanda shares insights from her conversations with new marketers who've joined companies...
Demand Decoded: Demand Generation & Business Growth
In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
