Demand Decoded: Demand Generation & Business Growth
Blend
101 episodes
2 weeks ago
For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
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For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
The Growth Budget: Aligning Marketing and Sales for Maximum Impact
Demand Decoded: Demand Generation & Business Growth
40 minutes
1 month ago
The Growth Budget: Aligning Marketing and Sales for Maximum Impact
In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
Demand Decoded: Demand Generation & Business Growth
For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
