Demand Decoded: Demand Generation & Business Growth
Blend
101 episodes
4 days ago
For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
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For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
Demand Decoded: Demand Generation & Business Growth
54 minutes
3 months ago
The New Content Marketing Playbook
For years, content marketing meant blog posts, eBooks, and SEO. But with AI reshaping how buyers research and the decline of traditional search, that playbook is broken. In this episode, Dan and Phil unpack the new content marketing approach for B2B. They explore why video-first content is essential, how to create for the 95% of buyers who aren't ready to purchase yet, and what's needed to capture the 5% who are. You'll learn practical strategies for diversifying your channels, optimisi...
Demand Decoded: Demand Generation & Business Growth
For episode 100, Dan and Phil reflect on marketing's unique position to drive business growth beyond traditional communications. They explore why marketing has been pigeonholed into just the 'comms' function, when it should influence product, sales, customer success, and the entire buying cycle. They discuss how accessible AI and orchestration tools now let marketers extract insights from sales calls, customer feedback, and cross-functional data in ways that were previously cost-prohibitive. ...
