Demand Decoded: Demand Generation & Business Growth
Blend
96 episodes
3 days ago
In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
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In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
Demand Decoded: Demand Generation & Business Growth
48 minutes
1 month ago
Your First 90 Days as Marketing Leader
Your first 90 days are critical for establishing credibility, understanding the business landscape, and setting the foundation for long-term success. In this episode, Dan and Amanda break down the essential phases every new B2B marketing leader should navigate. From conducting thorough marketing audits and building key stakeholder relationships to identifying quick wins and avoiding the pitfall of overpromising, we explore the strategic approach needed to make a meaningful impact. We discuss ...
Demand Decoded: Demand Generation & Business Growth
In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible ...
