How Smart Marketers Prioritise Content for Every Stage of the B2B Funnel

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

36 episodes

4 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

How Smart Marketers Prioritise Content for Every Stage of the B2B Funnel

Demand Geniuses: Revenue-Driven B2B Marketing

11 minutes

1 month ago

How Smart Marketers Prioritise Content for Every Stage of the B2B Funnel

In this week’s minisode of Demand-Geniuses, host Tom Rudnai chats with Stefan Maritz about how B2B marketers can assess audience awareness and strategically allocate limited resources across the buyer journey. Stefan breaks down practical ways to build brand visibility and convert leads at every funnel stage.

Tune into this episode, as we explore:

(00:00) Assessing audience problem awareness

(01:36) Dormant buyers and future purchase intent

(03:03) Demand generation: staying in the consideration set

(04:29) Mapping content types to funnel stages

(07:45) Scaling content for limited resources and narrow targets

(10:12) The real job of awareness versus conversion

Listen to the full episode here: https://open.spotify.com/episode/3FA9ZTqgdo1NSWXopsbl1w