Measure What Really Matters and Cut Through Content Vanity Metrics

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

37 episodes

2 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Measure What Really Matters and Cut Through Content Vanity Metrics

Demand Geniuses: Revenue-Driven B2B Marketing

6 minutes

3 days ago

Measure What Really Matters and Cut Through Content Vanity Metrics

In this week’s minisode, Liam Bartholemew tackles the challenge of measuring genuine impact in B2B content marketing. Discover how leading marketers move beyond vanity metrics, maximise content for both SDRs and senior leaders, and create resources that spark meaningful pipeline and revenue growth.

Tune into this episode, as we explore:

(00:00) Are “likes” lying to you? Measuring true content impact

(00:42) Connecting cold calling content to real pipeline growth

(02:09) Why content must link back to product or solution

(02:59) Leadership influence: how senior leaders amplify content

(05:03) The power of actionable takeaways over generic strategy

(06:08) Adding day-to-day value vs. chasing big problems

Listen to the full episode here: https://open.spotify.com/episode/0kkrBSgILzNuD0t4htwgN3