Navigating the AI Revolution with Practical Upskilling

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

36 episodes

1 week ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Navigating the AI Revolution with Practical Upskilling

Demand Geniuses: Revenue-Driven B2B Marketing

11 minutes

1 month ago

Navigating the AI Revolution with Practical Upskilling

AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders – key skills for marketing leaders in the age of AI disruption.

Tune into this episode, as we explore:

(00:55) Upskilling and choosing the right learning resources

(03:36) The UX trap and cognitive load for marketers

(05:57) Communicating AI impact to executives

(07:46) Prompt engineering fundamentals

(10:23) How prompt ordering affects AI response quality

Listen to the full episode here: https://open.spotify.com/episode/1SCm16R9oRMocntLg2y6r4