Why Less Is More: Simplifying B2B Content for Greater Impact

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Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai

37 episodes

5 days ago

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

All content for Demand Geniuses: Revenue-Driven B2B Marketing is the property of Tom Rudnai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Why Less Is More: Simplifying B2B Content for Greater Impact

Demand Geniuses: Revenue-Driven B2B Marketing

13 minutes

1 week ago

Why Less Is More: Simplifying B2B Content for Greater Impact

Brendan Hufford is a B2B content strategist and he delivers in how marketers can adapt their approach to content, SEO, and campaign strategy as market conditions shift. Hit listen for actionable insights for building sustainable marketing programs and offers a fresh take on the evolving role of SEO in SaaS.

Tune into this episode, as we explore:

(01:15) Sneaky positioning: Finding the right customer fit

(03:10) Gradual program roll-out: “I do, we do, you do”

(05:06) Systems over campaigns

(07:35) SEO’s changing role in modern content strategy

(08:50) What “alligator charts” mean for B2B traffic

(10:14) Future-proofing SEO

Listen to the full episode here: https://open.spotify.com/episode/6gE27ETx5EytSidvxw8nxn?si=lPb4xmNZTCCl4swvoRwESw