In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
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In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
Customer-led Growth Discussion with Hamer Marketing and Demand Revenue, LLC
Demand Revenue
43 minutes
1 year ago
Customer-led Growth Discussion with Hamer Marketing and Demand Revenue, LLC
Description: • Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit. • Retaining and growing existing customers to drive customer lifetime value. • Valuing the financial impact of your customer base with Earned Growth = Net Revenue Retention + New Logo business from customer advocates. • Creating a remarkable customer experience pre- and post-sale. • Establishing an Ideal Customer Profile, understanding the jobs your prospects need to ...
Demand Revenue
In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
