In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
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In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
Grow CFO" the Relationship between the CFO and CMO
Demand Revenue
34 minutes
1 year ago
Grow CFO" the Relationship between the CFO and CMO
Exploring the Synergy between CFOs and CMOs | Grow CFO Show Join host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). https://www.demandrevenue.com/podcasts/
Demand Revenue
In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
