In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
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In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive
Demand Revenue
33 minutes
1 year ago
Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive
Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net Promoter Score (NPS) metrics. NPS 3.0 focuses on driving immediate action from customer feedback, enabling FinThrive to improve customer experiences in real-time. To learn more about the impact NPS 3.0 and how it was successfully deployed, Swaay.Health sat down with Brad Rennick, Chief Customer Officer at FinThrive, Jeffrey Becker, Vice Pr...
Demand Revenue
In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
