In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
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In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
Why CMOs Don’t Last (And How to Fix It): Alan Gonsenhauser on Fractional CMO, PE Growth & AI
Demand Revenue
37 minutes
4 weeks ago
Why CMOs Don’t Last (And How to Fix It): Alan Gonsenhauser on Fractional CMO, PE Growth & AI
n this episode of The Marketing Share Podcast, hosts Alec and Barb sit down with Alan Gonsenhauser (AG) — CEO of Demand Revenue, industry analyst alum (Forrester, SiriusDecisions), 11x CMO, and coach to 150+ CMOs. Alan shares what he’s seeing inside PE-backed portfolio companies, why demand for fractional / interim CMOs is exploding, and what marketing leaders must do to last longer in the C-suite and actually move the needle. You’ll learn: When a fractional or interim CMO makes more sense...
Demand Revenue
In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered includ...
