Jake Larsen and Clint Berry launch a new Dental Disruptors series honoring the operators who keep DSOs running behind the scenes.

In this episode, they sit down with Brandi Carter, Director at Sage and one of this year’s industry award winners, to unpack how she led her market to 14.5% year-over-year growth without adding new doctors or locations.

Brandi shares her journey from RV sales into dental, the “Lead From the Front” moment that shaped her leadership style, and how she now manages 150+ team members across nine offices.

You’ll hear how she:

• Built a culture where people feel genuinely cared for

• Replaced “death by deliverables” with high-impact 1:1s

• Designed a new patient welcome call process that raised show rates and case acceptance

• Used behavior and culture—not just KPIs—as the lever for growth

• Thinks DSOs should rethink how they treat and retain dental assistants

• Balances SOPs and standardization with disruption and quick pilots

• Sees 3D printing as a game changer for same-day dentistry and patient experience

If you’re an operator, regional, or DSO leader trying to grow without burning people out, this conversation is full of practical ideas and mindset shifts you can use right away.