Many clinics underestimate the power of email marketing, assuming it's outdated or ineffective. However, a well-crafted email strategy can nurture potential patients, build trust, and drive consistent bookings. Unlike social media, email marketing gives you direct access to your audience, allowing you to deliver targeted messages that convert interest into action. In this episode of The Dental Patient Pipeline, we’ll break down how to set up and optimise an email marketing strategy that consistently turns leads into paying patients. From writing compelling subject lines to automating follow-ups, you’ll learn how to use email as a cost-effective tool to grow your clinic.