In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She emphasizes the significance of clinical autonomy and the rewarding nature of being a practice owner, despite the daunting challenges that come with it. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways   Dr. Sarah Severson opened a pediatric dental practice in Round Rock, Texas. She was motivated by a desire for clinical autonomy and to work with children. The journey to practice ownership was daunting but rewarding. Investing in continuing education is crucial for differentiation in services. Building a strong brand is essential for attracting patients. Staffing challenges are common in practice ownership. The importance of having a solid marketing plan before opening. Finding the right location is key to practice success. The first few months of opening can be overwhelming but affirming. Practice ownership requires wearing many hats and making tough decisions.