In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Katie Riesenberg, the owner of Beachside Smiles in North Myrtle Beach, South Carolina. Dr. Riesenberg shares her journey from being an associate dentist to opening her own practice, discussing the challenges and triumphs she faced along the way. The conversation covers her motivations for starting a practice, the importance of location, the unique beach-themed atmosphere of her office, and the marketing strategies that have contributed to a booked schedule since opening. Dr. Riesenberg also offers valuable advice for aspiring practice owners and reflects on the lessons learned during her first year of practice ownership. ‍ Takeaways Dr. Riesenberg moved to Myrtle Beach to pursue her dream of living by the beach. She always wanted to own her own practice since childhood. The decision to start her own practice came after feeling unhappy in her associate position. Hiring a consultant helped alleviate the stress of starting a practice. Location is crucial; being near recognizable landmarks aids in patient acquisition. Creating a unique patient experience is key to building a loyal patient base. Facebook ads have been a significant source of patient referrals. Building a strong team is essential for practice success. Dr. Riesenberg emphasizes the importance of mental health and finding outlets outside of work. Leadership requires understanding team dynamics and having difficult conversations. ‍ To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ ‍ Learn more about Beachside Smiles on the links below: https://www.facebook.com/people/Beachside-Smiles/61550333166321/ https://www.instagram.com/beachsidesmilessc/