Are you about to become invisible in the new era of dental marketing and AI?
In this episode, Dr. Anissa Broussard shares how she went from a small island practice in Jamaica to leading a top dental marketing and AI agency built by a dentist, for dentists.
If you’re tired of being the best-kept secret in your city, this conversation is your roadmap. Dental marketing for dentists has shifted dramatically, and practices now need more than traditional dental marketing or basic dental practice marketing to stay competitive.
Working with a specialized dental marketing agency can help dentists implement modern strategies like AI dental marketing, social media for dentists, and funnels for dentist, all designed to attract the right patients and create predictable dental practice growth. These tools make it easier to connect with people, build trust, and grow my dental practice without relying on discounts or outdated tactics.
In today’s landscape, marketing for dentists must include intelligent systems, automation, and platforms like ChatGPT for dentists to streamline communication and increase conversions. Leaders such as Dr. Anissa Broussard and her agency Digital Floss are setting the standard for what effective, authentic, and future-proof dental marketing looks like. By combining brand storytelling, omnichannel content, and AI-driven optimization, dentists can elevate their visibility, strengthen their reputation, and drive sustainable growth in any market.
Chapters (Timestamps)
00:00 Intro & why this conversation matters for dentists
00:56 Who is Dr. Anissa? From dentist to marketing expert
02:10 Getting bored with clinical dentistry & the legacy question
03:18 Writing the book, starting the podcast & first Facebook course
04:30 Working with Russell Brunson, funnels & becoming “the dentistry funnels girl”
06:20 From coaching to software: Delivering Well + Dentalflix
07:22 The birth of Digital Floss & “my last gift to the industry”
08:26 Built by a dentist: why that changes everything in an agency
10:20 Growing up in New Orleans & the Popeyes story that shaped her leadership
13:20 Core lesson: “Take care of people and they’ll take care of you”
15:15 How belief, leadership and seeing people’s future selves drives coaching
16:15 The crazy early story with Go High Level & being “8 years too early”
18:48 Behind the scenes: daily meetings with developers & building AI tools
20:10 Custom AI ambassadors in the doctor’s own voice (and why it matters)
22:03 Let AI handle follow-ups so your team can focus on real relationships
23:11 Biggest mindset blocks dentists have with social media & content
25:45 “I don’t want other dentists to think I’m showing off” – visibility fears
29:07 What being a real dentist lets Anissa do that agencies can’t
31:20 Brand, KPIs, NLP and the psychology of conversion for dentists
34:02 Why she refuses to build brands like Neiman Marcus with a Dollar Store site
35:12 The full modern stack: social, funnels, SEO, AI, reviews & omnipresence
37:54 How Instagram, Google and AI labs now read your content everywhere
40:00 Funnels vs websites (and why ads shouldn’t go to your homepage)
41:16 The coming AI shift: why some practices will disappear from recommendations
43:05 How early adopters are winning top spots without SEO or massive ad spend
45:08 One dental marketing myth that must die: “You have to discount”
48:00 Moving patients from price-shopping to “I’m not going anywhere else”
50:00 Anissa’s most underrated tactic for dental practices right now
51:21 If she lost everything: how she’d rebuild a practice in 30 days
53:00 Strategic alliances, study clubs, and relationship-driven growth
55:02 How to work with Digital Floss & what happens on the first call
56:35 Final thoughts: don’t coast into the AI era, lead it
To connect with Dr. Buske follow the links below -