In this episode, Luigi and Ravi delve into the intricate world of digital privacy and user experience. They start by discussing the onboarding experience of Threads, the new Meta app. They dissect how the design choices of the experience impact the user’s data-sharing decisions. Comparing them to Apple’s design decisions on their App Store. Putting these together, they dive into how the iOS update to allow users to opt out of sharing their IDFA tag, has resulted in serious consequences on the advertising industry. The conversation takes an ethical turn, pondering the existence of "ethical ads" and whether new advertising segments could emerge. Finally, they dive into how could we create higher value user experience to capture only the required user data.

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Referenced:

• Apple vs Meta - The Illusion of Privacy: https://growth.design/case-studies/apple-privacy-policy
• Meta's cold war with Apple over privacy is coming to a critical moment: ********https://www.businessinsider.com/meta-and-apple-user-privacy-dispute-ios-advertising-2023-2?r=US&IR=T
• Apple, Meta And The $10 Billion Impact Of Privacy Changes: https://www.forbes.com/sites/danielnewman/2022/02/10/apple-meta-and-the-ten-billion-dollar-impact-of-privacy-changes/