161 | From Dreaming to Designing Series #2: How to Write Clear Messaging That Attracts Your Dream Clients

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Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach

173 episodes

14 hours ago

A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!

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161 | From Dreaming to Designing Series #2: How to Write Clear Messaging That Attracts Your Dream Clients

Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

14 minutes 50 seconds

2 months ago

161 | From Dreaming to Designing Series #2: How to Write Clear Messaging That Attracts Your Dream Clients

Have you ever felt like your website or Instagram bio just isn’t landing with your dream clients? Here’s the hard truth: your message isn’t clear!

Confused messaging is the #1 reason your dream clients scroll right past your site.

You might have a stunning portfolio, a well-defined niche, and years of experience—but if your words don’t communicate your value simply and clearly, potential clients won’t stay long enough to notice.

Your message needs to be clear and concise so people feel confident investing in you. It should build trust by showing you understand them, build confidence by highlighting the benefits of hiring you, and build action by inspiring them to reach out, book a call, or start a project.

In this episode, I’m sharing the secret to clear, benefit-focused messaging that makes your dream clients stop scrolling and say, “That’s exactly who I need.” You’ll learn my simple three-part messaging framework that helps you speak directly to who you serve, how you help, and the results they can expect.

What You’ll Learn in This Episode

✔️ Why confusing messaging repels potential clients—and how to fix it

✔️ My 3-part client-centered messaging framework

✔️ The difference between generic vs. benefit-focused messaging (with examples)

✔️ How to write bios, website copy, and Instagram captions that attract your dream clients

✔️ Tips for keeping your messaging consistent across all platforms

✔️ How to evolve and refine your message as your business grows

✔️ Practical ways to get feedback on your messaging (even if you don’t have clients yet)

Read the Blog >>> >>> How to Write Clear Messaging That Attracts Your Dream Clients

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