Should you hire a PR firm… or are you just paying someone to spam editors?
Rebecca Goldberg — co-founder of Dada Goldberg, the most dialed-in design PR agency in New York — finally pulls back the curtain.
We ask every question designers are dying to ask about PR:
- What does real PR actually cost these days?
- When is the right moment to pull the trigger?
- Does PR actually move the needle on sales and collabs or is it just ego?
- Can you get overexposed and ruin your brand?
- Big agency vs boutique: which one is best?
- Do legacy magazines (AD, Elle Decor, Vogue) still matter or is it all Instagram now?
- Why dinners, press releases?
Plus: what is the one thing every emerging designer needs before they even think about hiring PR? (hint: it’s not a finished website).
If you’ve ever googled “design PR firms” at 2 a.m., this episode will save you six figures and a lot of heartbreak.
Hosted by Alyssa Gerasimoff & Fernando Mastrangelo
Guest: Rebecca Goldberg (Dada Goldberg)
https://dadagoldberg.com/
https://www.instagram.com/dadagoldberg/
Timestamps & full takeaway list in the show notes.
01:20 How much does design PR really cost in 2025?
06:45 When should you actually hire PR (the exact moment)
12:10 Does press = sales? The honest ROI breakdown
18:30 Can you get overexposed and kill your brand?
23:15 Legacy media vs Instagram: what actually moves the needle
29:40 Big agency vs boutique: pros, cons, and horror stories
35:20 Why dinners are the new press release
41:50 The personal toll no one talks about
48:30 How PR unlocks collaborations and bigger opportunities
54:10 The future of design PR in a cooked economy
1:01:00 Rebecca’s one piece of advice for every emerging designer
This episode is pure fire for anyone trying to figure out how to go from “talented” to “known.”