Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
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Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
Designing for Billions, Finding Joy in the Work, and Conviction in Design, with Josh Swattridge (Microsoft; ex-Google, Booking.com, ZOE)
Design Meets Business
54 minutes
1 month ago
Designing for Billions, Finding Joy in the Work, and Conviction in Design, with Josh Swattridge (Microsoft; ex-Google, Booking.com, ZOE)
Josh is a super designer who believes the best ideas come from collaboration and play. Over his career, he’s worked across agencies and tech companies such as Google, ZOE, and Booking.com, helping teams find energy and originality in their process rather than following rigid methods. His approach to design blends experimentation, curiosity, and a love for building things together. Today, he sets the foundations for AI in Healthcare at Microsoft.
Timestamps:
00:00 – Intro and about Josh
05:10 – How early experiences shaped his approach to creativity and experimentation
10:25 – Breaking away from process
16:30 – Jamming and working together
23:00 – Iteration, failure, and confidence through experimentation
29:40 – Designing for emotion and joy
36:00 – Building psychological safety and low-ego collaboration
42:20 – How design culture shapes product outcomes
48:00 – Creativity outside of work and where inspiration comes from
50:00 – AI as a design partner and what human context still matters
Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
