Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
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Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
Taste, Craft, and Design in the Age of AI, with Avi Ashkenazi (ex Samsung & Shopify, now at Deel)
Design Meets Business
58 minutes
1 month ago
Taste, Craft, and Design in the Age of AI, with Avi Ashkenazi (ex Samsung & Shopify, now at Deel)
Avi Ashkenazi is a design leader who’s spent his career moving between hardware, software, and strategy—always focused on how teams turn ideas into real products. He’s led design at global companies and helped build teams that work across both physical and digital experiences. Today, Avi leads design at Deel, where he’s shaping how millions of people get hired, paid, and supported around the world. His work is about creating simple, human experiences in complex systems and helping designers stay curious while scaling their impact.
Timestamps:
00:00 – Intro
05:10 – Lessons from working across hardware, software, and physical spaces
09:20 – How curiosity and iteration shaped his approach to design leadership
13:40 – Building design teams that collaborate across disciplines
17:55 – The role of storytelling and empathy in influencing business outcomes
22:30 – Designing for trust and simplicity
27:45 – How Deel approaches product design
33:10 – Balancing craft with speed
38:20 – What good design leadership looks like in distributed teams
43:00 – Reflections on curiosity, growth, and keeping design human
Design Meets Business is a podcast that inspires designers to think beyond pixels. On this show you'll hear design leaders from all over the world talk about their stories, lessons they've learned during their careers, and how you can use Design to make a bigger impact in your organisation.
