Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
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Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
Send us a text A revolution is brewing in the housing industry, and it's coming from an unexpected source – Zuru, the New Zealand toy company that's now setting its sights on disrupting how we build homes. Their ambitious AI platform called "Dreamcatcher" promises to deliver fully customizable houses for as little as $500 per square meter, a fraction of current construction costs. What makes this potential game-changer so fascinating is the comprehensive approach Zuru is taking. While most p...
Design Principles Pod
Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
