Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
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Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
The Narrative Power: Architecture & Film, Take Two
Design Principles Pod
56 minutes
3 weeks ago
The Narrative Power: Architecture & Film, Take Two
Send us a text What if a building could be more than an object on a pedestal and instead feel like a living character on screen? We sit down with two architectural filmmakers, Nikolas Struger from ravens At Odds and Veeral Patel who show how to move beyond glossy hero shots and capture the heartbeat of design: process, people, and emotion. From software and cycling photography to architecture practice and brand strategy, their varied paths lead to the same conclusion—storytelling is the missi...
Design Principles Pod
Send us a text Start with a flooded hotel room, end with a four‑metre cantilever, and in between unpack the messy, creative space where structure meets form. We sit down with structural engineer Joel Marsh of Pocket to map out how architects and engineers can move beyond transactional deliverables and into a truly design‑led process that saves money, reduces RFIs, and produces cleaner, more elegant buildings. Joel opens the playbook: meet early, sketch by hand at 10–15%, and use those concep...
