Have you ever worried that narrowing your niche might mean losing business? In this episode, I unpack why niching down isn’t about exclusion—it’s about focus, alignment, and clarity that attracts the right clients to you. I’m sharing how I discovered my own niche over the years, the fears I had to overcome, and how specificity has helped me build stronger relationships, better referrals, and more ease in my business. We’ll explore what it really means to niche beyond surface-level categories,...