Traditional SEO used to be about rankings and traffic. Today, success is defined by lead quality, relevance, collaboration, and strong foundations across design, UX, and content.
In this episode of the DesignRush Podcast, Kara Jensen, Co-Founder and Creative Principal at Bop Design and Andrea Soldat, SEO Specialist at DesignRush, discuss how SEO is evolving in the age of GEO, AI-powered discovery, and multi-platform visibility, and why the future of search belongs to teams that break silos and design with SEO in mind from day one.
Kara shares real examples of websites that reduced traffic but increased lead quality, while Andrea explains how closer overlap between SEO and content teams creates stronger outcomes and more intuitive workflows. Together, they explore how GEO and AI search are not replacing SEO, but rewarding brands with the right strategic foundations.
You will learn:
• Why lead quality matters more than traffic volume
• How SEO becomes stronger when it is shared across design, content, and dev
• Why foundational UX, copy, and structure shape performance before launch
• How GEO and AI discovery extend, not replace, traditional search
• Why collaboration and accessibility make SEO less technical and more strategic
• How brands should think about visibility across platforms, not just Google
🔔 Subscribe for weekly conversations with marketing leaders, agency founders, and digital strategists shaping the future of branding, SEO, and growth.
🎧 Listen on Spotify, Apple Podcasts, or watch on YouTube.
#DesignRushPodcast #SEOStrategy #DesignLedSEO #LeadQuality #GEO #AIandSearch #ContentStrategy #UXandSEO #MarketingLeadership