Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare?
In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market.
And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
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Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare?
In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market.
And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
Launching GitHub Copilot wasn’t just another product launch—it was a shift in how developers interact with AI.
Alyss Noland breaks down the challenges of taking an experimental product from a skunkworks project to a widely adopted tool, while managing internal expectations and developer trust.
Alyss shares what worked, what didn’t, and the lessons that apply to any developer-focused go-to-market strategy. From balancing executive priorities to making pricing decisions with limited data, this conversation is packed with insights for anyone bringing a developer product to market.
See the transcript and more at https://developer.marketing
Developer Marketing Stories
Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare?
In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market.
And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
