Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting all this up for herself! She shares the highs, lows, self-doubt and lessons learned from building a business from scratch. Whether you're launching, pivoting or growing, you're not alone—let’s figure it out together.