Send us a text Join hosts Barry LaBov and Marcus McMillen as they sit down with Dr. Ethan Decker, founder of Applied Brand Science and a leading expert in brand strategy and marketing. In this episode, we explore the universal laws of brand loyalty, separate fact from fiction, and uncover what truly drives brand growth. Ethan shares practical insights on differentiation and the role of scientific principles in marketing. Tune in to discover how brands can leverage these insights to stand out ...
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Send us a text Join hosts Barry LaBov and Marcus McMillen as they sit down with Dr. Ethan Decker, founder of Applied Brand Science and a leading expert in brand strategy and marketing. In this episode, we explore the universal laws of brand loyalty, separate fact from fiction, and uncover what truly drives brand growth. Ethan shares practical insights on differentiation and the role of scientific principles in marketing. Tune in to discover how brands can leverage these insights to stand out ...
Defeating the Copper Commodity Mindset with Kurt Breischaft
Difference Talks
30 minutes
8 months ago
Defeating the Copper Commodity Mindset with Kurt Breischaft
Send us a text Kurt Breischaft, President of SDI LaFarga Copperworks, shares his journey of transforming his company from a commodity business to an inspiring brand known as COPPERWORKS. He emphasizes the importance of differentiation and the power of a strong company culture in driving performance. As his company invested in a new furnace and overcame technical challenges, Kurt and his team improved their operations and drove innovation. Takeaways: Differentiation is key to standing out in a...
Difference Talks
Send us a text Join hosts Barry LaBov and Marcus McMillen as they sit down with Dr. Ethan Decker, founder of Applied Brand Science and a leading expert in brand strategy and marketing. In this episode, we explore the universal laws of brand loyalty, separate fact from fiction, and uncover what truly drives brand growth. Ethan shares practical insights on differentiation and the role of scientific principles in marketing. Tune in to discover how brands can leverage these insights to stand out ...
