In this episode, we chat with Anthony Vaccaro, President of The Northern Miner Group, which includes The Northern Miner, Canadian Mining Journal, and Mining.com, some of the most trusted voices in global mining media. We talk about a truly unique initiative; The Great Canadian Treasure Hunt, a nationwide adventure blending Canada’s love of exploration with its rich mining heritage. Anthony will share how the idea came about, why it’s captured the imagination of so many Canadians, and how it’s helping reconnect the public with the importance of mining and its role in our modern economy. We also look at how this initiative highlights collaboration across Canada’s mining and investment community and what participants can expect next as the hunt continues. KEY TAKEAWAYS The Great Canadian Treasure Hunt is a nationwide initiative created by the Northern Miner Group to reconnect the Canadian public with the importance and rich history of the mining industry. The hunt involves embedding clues within articles and stories about the mining sector's history and modern relevance, encouraging participants to learn while they search for hidden treasure chests containing gold coins. The top prize is a chest containing 217 gold coins (valued at over $1.1 million), and the hunt has already successfully engaged over 60,000 registered participants and reached over a million Canadians Beyond the treasure hunt for adults, the initiative includes a collaboration with Mining Matters to offer separate, age-appropriate puzzles and prizes BEST MOMENTS "The mining industry has a way of finding you... by far and away the mining sector was the most exciting sector to cover." "We said we're going to go with an emotional connector. People love treasure, people, when they're put in front of it, love gold... We strip that all the way." "This image that maybe I had growing up in Toronto, Montreal, Vancouver, that mining is all dirty and terrible, no... we want people to see that." "We are excited to hand it over to the winner. So, someone's going to find this treasure. We want it found. This wasn't hidden so that no one would find it." VALUABLE RESOURCES Mail:        ⁠rob@mining-international.org⁠ LinkedIn: ⁠https://www.linkedin.com/in/rob-tyson-3a26a68/⁠ X:              ⁠https://twitter.com/MiningRobTyson⁠  YouTube: ⁠https://www.youtube.com/c/DigDeepTheMiningPodcast⁠  Web:        ⁠http://www.mining-international.org⁠ GUEST SOCIALS  TNM's YouTube - https://www.youtube.com/@northernminer TNM's LinkedIn - https://www.linkedin.com/company/the-northern-miner TNM's Facebook - https://www.facebook.com/northernminer TNM's X - https://x.com/northernminer TNM's Instagram - https://www.instagram.com/northernminer TNM's Website - www.northernminer.com Treasure hunt website - treasure.northernminer.com email - treasure@northernminer.com Subscription link - https://membership.tnm.global/membership-plan CONTACT METHOD ⁠rob@mining-international.org⁠ ⁠https://www.linkedin.com/in/rob-tyson-3a26a68/⁠ Podcast Description Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people’s experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics.  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/