120. How Synchrony turned one shopper study into a business-building insights program

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/52/8b/10/528b10a1-c8b4-30c8-68b2-b4e35df4413e/mza_14654134453606043222.jpg/600x600bb.jpg

Dig In

Dig Insights

149 episodes

1 week ago

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.

Marketing

Business

RSS

All content for Dig In is the property of Dig Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://img.transistor.fm/oMOM_YOWDmDYdMAx7t4c_mlhrI2R9T2SV0iePe_PeFE/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNzk3/NTc2OTQ2ZWNkNTA0/ZTQ2OTRmZTk4MDNi/ZTRkMC5qcGc.jpg

120. How Synchrony turned one shopper study into a business-building insights program

Dig In

31 minutes

6 months ago

120. How Synchrony turned one shopper study into a business-building insights program

On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.