120. How Synchrony turned one shopper study into a business-building insights program

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Dig In

Dig Insights

155 episodes

5 days ago

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Marketing

Business

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Marketing

Business

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120. How Synchrony turned one shopper study into a business-building insights program

Dig In

31 minutes

8 months ago

120. How Synchrony turned one shopper study into a business-building insights program

On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.