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Dig In
Dig Insights
155 episodes
3 days ago
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
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Marketing
Business
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All content for Dig In is the property of Dig Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
Show more...
Marketing
Business
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126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
Dig In
36 minutes
2 months ago
126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

On this week’s episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the traditional innovation funnel is broken, how leaders can balance creativity with disciplined execution, and the lessons she’s learned from both billion-dollar brand successes and spectacular failures.

Check out Tina's book, Innovation is Ugly, here: https://innovationisugly.com/

Dig In
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.