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Dig In
Dig Insights
149 episodes
1 week ago
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
Show more...
Marketing
Business
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All content for Dig In is the property of Dig Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
Show more...
Marketing
Business
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126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
Dig In
36 minutes
3 weeks ago
126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

On this week’s episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the traditional innovation funnel is broken, how leaders can balance creativity with disciplined execution, and the lessons she’s learned from both billion-dollar brand successes and spectacular failures.

Check out Tina's book, Innovation is Ugly, here: https://innovationisugly.com/

Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.