Digital transformation expert Janet Robb dives into the often-overlooked human element of digital adoption. She emphasizes the importance of understanding individuals' personal journeys and motivations in driving successful digital transformation initiatives. Robb discusses the need for benchmarking success factors, addressing change fatigue, and recognizing the value of change practitioners. By prioritizing proficiency and adoption, organizations can increase the chances of achieving their digital transformation goals. This thought-provoking episode invites listeners to rethink traditional training methods and embrace ongoing learning and support in the ever-evolving digital landscape.