In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
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In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
Marketing Your CU Beyond Rate Competition with Shane Saunders
Digital Banking Podcast
1 hour 20 minutes
4 months ago
Marketing Your CU Beyond Rate Competition with Shane Saunders
In this episode of The Digital Banking Podcast, Josh DeTar talked with Shane Saunders, CEO of Mocse Credit Union, about building authentic brand value in community financial services. Shane shared how his credit union discovered its identity as "audaciously authentic" through a rebranding process that honored both their humble beginnings and deep community roots. The conversation explored why competing on price creates a race to the bottom that community financial institutions can't win again...
Digital Banking Podcast
In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
