Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
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Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Digital Customer Journeys Podcast
25 minutes
8 months ago
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Send us a text Summary In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, budget allocation, demand creation, and post-purchase strategies. He emphasizes the importance of understanding customer needs, optimizing user experience, and maintaining product quality to foster customer loyalty. The conversation also highlights the significance of integrating email marketing with e-commerce strategies to enhance custom...
Digital Customer Journeys Podcast
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
