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Digital Deep Dive - The Digital Marketing Podcast
Luke Chapman
20 episodes
5 days ago
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
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Business
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All content for Digital Deep Dive - The Digital Marketing Podcast is the property of Luke Chapman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
Show more...
Business
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Digital Deep Dive - Episode 4
Digital Deep Dive - The Digital Marketing Podcast
46 minutes 6 seconds
6 years ago
Digital Deep Dive - Episode 4

On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list.


Relevant links from this episode:

  • New Google My Business features
  • Spotify introduces ad targeting by podcasts users engage with
  • Exciting new ad formats from Google - including AR ads on YouTube, 3D display ads, and live-stream display ads
  • WSJ uncovers a myriad of fake GMB listings
  • Google testing carousel search ad format
  • New features launched in Google ads mobile editor experience
  • Google natively displaying timestamps on YouTube videos for relevant queries in the SERP

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler
Lachlan – @LachlanKirkwood

Digital Deep Dive - The Digital Marketing Podcast
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.