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Digital Deep Dive - The Digital Marketing Podcast
Luke Chapman
20 episodes
6 days ago
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
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Business
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All content for Digital Deep Dive - The Digital Marketing Podcast is the property of Luke Chapman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
Show more...
Business
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Episode 12 - Building an active community using Facebook Groups
Digital Deep Dive - The Digital Marketing Podcast
34 minutes 34 seconds
6 years ago
Episode 12 - Building an active community using Facebook Groups

This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.

We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.

Relevant links from this episode:

  • Instagram testing new features for stories & sharing post comments
  • LinkedIn introduces new campaign audiences
  • Facebook launches new cinema ad format
  • Snap spectacles v3
  • Google ads removing average position metric September 30
  • More than 50% of Google searches are zero-click searches
  • Google Ads optimization score now includes shopping ads
  • Search console shows new types of structured data
  • Deep dive - Building A Community With Facebook Groups

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

Digital Deep Dive - The Digital Marketing Podcast
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.