Margie Agin, Founder and Chief Strategist at Centerboard Marketing wrote the book, "Brand Breakthrough: How to go beyond a catchy tagline to build an authentic, influential and sustainable brand personality." In this episode we cover everything from who needs to be involved in branding discussions, including teams and stakeholders you might not typically think of.

Margie's unique perspective on demand generation and her understanding of marketing automation gives her an edge when it comes to creating content that speaks to her client's customers at all stages of their buying journey. 

We discuss how content marketing can be such a powerful tool to engage customers even after the sale is complete.

Enjoy the show!

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